Jack Valenti, the former White House aide and film industry lobbyist who instituted the modern movie ratings system and guided Hollywood from the censorship era to the digital age, died Thursday. He was 85.
…Valenti abolished the industry’s restrictive Hays code, which prohibited explicit violence and frank treatment of sex, and in 1968 oversaw creation of today’s letter-based ratings system.”While I believe that every director, studio has the right to make the movies they want to make, everybody else has a right not to watch it,” Valenti told The Associated Press shortly before his retirement in 2004. “All we do is give advance cautionary warnings and say this is what we think is in this movie.” – SFGate
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